Kelab Alami is a community environmental education club turned social enterprise, founded by Shalan Jum’at and Dr. Serina Abdul Rahman. Led by youth, it preserves kampung heritage by documenting local stories and knowledge. The club empowers the fishing community of Mukim Tanjung Kupang, Johor, through marine conservation, artisanal fisheries management, ecotourism, citizen science, and environmental education, helping locals engage with and benefit from development and urbanisation.