Noor Jehan binti Abu Bakar, a lawyer and environmental advocate, chairs the Malaysian Nature Society (MNS) Pahang branch—part of Malaysia’s oldest environmental NGO, established in 1940. Driven by concern over rapid environmental degradation, she leads efforts in community-based mangrove restoration and sustainable tourism in Cherating and Chendor. Jehan is dedicated to empowering local communities to protect and restore their natural heritage for future generations.