Muhamadlaili Bin Basir is an independent conservationist and community-based tourism advocate, founder of Helping Unfortunate Groups and Society (HUGS) Project Management. HUGS is a non-profit dedicated to promoting tourism that integrates community, conservation, and culture. Through connecting volunteers with long-term initiatives, Laili Basir supports conservation and local welfare. His team focuses on sustainable cave tourism in Merapoh, Pahang, enhancing local capacity to better understand and adapt to future climate challenges.